Business Branding and Design
In marketing, a corporate identity is the "persona" of a corporation. At Bluegate corporate identity is designed in accord with the attainment of business objectives and is visibly manifested by way of branding. We guide the process of Corporate Identity Design and application with specific attention to correct file types in order to make the consistant application of your identity possible.
The main mediums of Corporate Identity Design:
- Corporate stationery (Business cards, letterheads, compliment slips)
- Electronic media (CD presentations, DVDs and more)
- Signage (Banners and signboards)
The packages below are presented in such a way that you can get going right from the start with the selection of your choice. You are welcome to contact us should you have any further additional or different requirements so that we can tailor-make your package.
Logo Design - Vector and Raster
In general, the corporate identity amounts to a logo and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied. They confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all areas of the brand. The ultimate goal to keep in mind when developing a corporate idenity is to create a logo that is extremely distinguishable and memorable. It is vital to invest in a well designed corporate identity of which you can be proud and that will drive your sales and company growth. We supply 3 examples of which one will be selected refined according to your needs.
Business Card Design
Business cards are part of your image to the world. The selected logo can be implemented into the business card design which includes front and back composition. We recommend that the front design be for the basic contact information and the back for the products and services on offer. Once the template is set up, we can cater for additional people's names and information.
Letterhead and Complimentary Slip Design
As with the business cards, the letterhead is an important part of the marketing product list. We supply the design for printing purposes as well as a MSWord setup page. This means that you can either print your material directly from the artwork. Alternatively use the MSWord format template and create your own Letterheads on the fly. It includes the top and bottom inserts and a basic example of the chosen fonts.
Banner and Poster Design
Banner and poster design can be incorporated for general advertsing purposes. We offer these services as part of the package and can also assist with the printing of the material as well as the supply of the roll-up banner stands. Additional designs will be quoted upon as and when required.
Company Pamphlet and Folder Design
The company pamphlet and folder items also reflect the branding and advertsing window of the firm. Your company always needs that special something to leave behind for your new clients to make up their minds and be convinced that you are the answer to their needs. Do it with a well executed pamphlet and folder designer package.
Report template and Signboard design
Annual reports give clients, investors and shareholders a good overview of your company's performance. The service we offer is to design a template which can be populated.We also supply a service whereby we can design your company's signage. We have associated companies specialising in the manufacture and erection of signage.
CD/DVD label and Case Insert design
For the general purpose of presentational information being replicated on CD and DVD, we design the packaging material. Please ask us about our other package composition options as we are experienced in various designs for boxed items. The designs are finalised and sent for printing according to required quantities. We have associated printing partners and will be happy to assist.
Corporate Identity Specifications Document
Corporate identity needs to be managed on a structural basis, to be internalised by the employees and harmonised with future organisational developments. Guidelines, procedures and tools can be summarized as the structural aspects of managing the corporate visual identity and for this a Corporate Indentity Specification document needs to be set up. The information is set out in a very simplistic, easy-to-understand format and will include different font, style and colour scheme information for print and duplication companies.