Online Marketing Campaigns

Search Engine Optimisation

Search Engine Optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from Search Engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to Search Engine Marketing (SEM) which deals with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.

Search Engine Marketing

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) is "optimizing" website pages to achieve higher ranking in search results via the process of selecting specific keyword expressions associated to the website SEM is utilizing various means of "marketing" a website in order for it to become more relevant in regard to search engine searches and their rankings. It should be asserted that SEM is NOT SEO and vice versa. SEM constitutes Ad words; which comprises of pay per call (particularly beneficial for local providers as it enables potential consumers to get in touch directly to a company with one click), article submissions, advertising and making sure SEO has been done.

E-Mail Marketing campaigns

Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.